Interact, Engage, and Profit with Soapbox
Unlocking Revenue and Increasing Impact Through Interactive Media
Marketing Reimagined. Production Redefined.
Soapbox is reimagining the interactive software space. This new marketing and production approach encourages two-way communication between a brand and its audience. It leverages technology to actively engage customers, gather feedback, and build lasting relationships. Interactive media isn’t just a cool party trick; it has been shown to generate 52.6% more involvement than content that doesn’t change.
By utilizing interactive content, companies can actively engage their target audience, capture their attention, and build a deeper connection. Soapbox provides interactive sessions that empower attendees to become active participants rather than passive observers. This type of media allows for more impactful messaging. But, don't just take our word for it. A recent survey conducted by event experts at Bizzabo revealed that a staggering 89% of event marketers swear by the power of interactive content to fuel attendee engagement and interaction. (Bizzabo's, 2021)
Unlocking Conversion Potential With Interactive Experiences
Now, let's talk about the bottom line: conversions. Interactive content doesn't just make your event more exciting; it can also significantly increase your conversion rates. This is accomplished by providing a unique platform for showcasing your products and services in an engaging manner. Interactive content gains two times more engagement than static content. That's a significant jump that no business can afford to ignore. Imagine having the power to directly engage potential customers with product demonstrations or virtual showrooms. It makes it easier for them to make informed purchase decisions, and that's a game-changer.
Seamless User Experience: One-Click Purchasing, No Download Required.
Soapbox is revolutionizing the interactive space. Live at the event, or from the comfort of home, users can buy merchandise with one-click. All the user needs to do is scan the QR code presented. No apps, logins, or hassle required. This could look like bands selling merchandise at concerts or the Utah Jazz to raising money for cancer, all within the Soapbox interface. To make it even easier, we integrated Shopify, Google Pay, and Apple Pay to maximize the simplicity and user friendliness. If users have accounts with any of these financial partners, they won’t have to manually input their credit cards. This makes for quick, easy and seamless transactions. Just can the QR code and enjoy these great features right at your fingertips.
The Secret of Retention
Retention is key in building a lasting connection with your audience. Interactive content creates unforgettable experiences that attendees will remember long after your event has ended. These memories are crucial for building brand loyalty and retention. Harvard Business Review highlights the significant impact of memorable experiences on brand loyalty and retention. A satisfied, engaged audience is more likely to become loyal fans of your brand. Focusing on emotional motivators to turn customers into raving fans can have three times the return of reaching new customers.
Use interactive media to collect feedback during the event. It not only provides valuable insights but also shows that you value the opinions of your attendees. This can lead to a positive perception of the event and increased retention. The "secret" to retention with interactive media at events lies in creating memorable and meaningful experiences. By engaging, personalizing, and involving your audience, you can ensure that they not only remember your event but also look forward to future interactions.
Enhancing the Concert Experience
Interactivity engages customers like never before. Soapbox was recently used at a live concert. In between songs, users were prompted to submit lyric ideas through the chat feature to the band members. Right there, the musicians composed those lyrics into a song and performed it live. The audience was captivated, engaged and even brought to tears from seeing their lyric suggestions put into song, right before their eyes. There is no bad seat at concerts with interactive technology. With this feature, Soapbox allows users to feel connected, no matter where they are in the venue.
Game-Changing Experiences
Soapbox is an emerging technology that is advancing the era of immersive sports. It’s no surprise that every fan won’t have the same experience, even if they’re watching the same live sporting event (Deloitte Center, 2023). Immersive sports provide as much, or as little, enhancement to the live event as the user desires. This technology extends beyond the court and into homes. Millions of users watching the live game from home, not at the stadium, can still experience the same level of interactivity. With our simple QR code, no app download required, fans are able to answer polls, send selfies, instantly buy merchandise, send comments and feedback to the event moderator, in real-time.
